Software Tools

These are the bare necessities of software tools for your work at home business.

Tracking Software

Since advertising is how you get your customers to see your business, any advertising is going to require testing and tracking to see which works best. No matter where you advertise your business, tracking is a must. However you advertise, you must know what is working, where it is working, and how well it is working. Your business depends on people finding it, viewing it, and, more importantly, buying from it. In order for you to determine this, you must track your advertising. Tracking is required to find out where your sales and/or signups are coming from. From there, you can concentrate your energies on the sources that give you the best results.
One of the best affordable tracking programs available for your use is HitsConnect. Where most other affordable tracking software only shows you where customers are viewing your advertising, HitsConnect shows you where they are actually buying from it as well. (This is only provided that yuo get the paid version.) They also include a comprehensive training video for your benefit.

Domain Hosting

A domain is not only the “address” where people find your business. It is also where you keep your advertisements. Advertisements with your picture, your logo, your name, your business name... Nobody else is going to promote all that for you! A domain is also where you store any products that you rebrand or create. A domain is where you put your redirect links to hide your affiliate links from being hijacked. A domain is also where you keep your download pages and all the other pages that you need to sell your products. As long as you are using other peoples' advertisements, sales pages, etc. you are not promoting or building your business as much as possible.
There are hundreds of hosting companies available on the internet. Most experts will point you to either Kiosk or Host Gator. We are not that familiar with Kiosk because Host Gator has fulfilled all our needs from pricing, upgrading, availability, and user-friendliness. Host Gator has been around for several years and has more than 1.3 million satisfied customer accounts of all sizes.

Autoresponder Software

Autoresponders take the place of you sending out emails to your list of subscribers. This software allows you to collect people into your list, send a schedule of pre-made emails to them, allow you to send an unscheduled email to them quickly and easily without typing all the addresses into the email, and other useful options, as well. An autoresponder is a must for building and growing your business.
Once again, there are many autoresponder companies available on the internet. One company that has stood the test of time and starts at a moderately low price is Aweber. This autoresponder company has been the preferred choice for many businesses, large and small, for years. Aweber also includes an extensive amount of training, though the software is fairly easy to use.